ITZY FALL WINTER 2022 COLLECTION CAMPAIGN

 - CHARLES & KEITH

ITZY

Music artist ITZY has joined the CHARLES & KEITH family as the brand’s newest global brand ambassador. Renowned for their breakout anthems, including DALLA DALLA and ICY, the girls are beacons of pop culture, social media sensation and arbiters of fashion. Scoring one of the biggest Billboard debuts for a new K-pop act in 2019, they have multiple hit singles. With themes of independence and self-love running through their lyrics, ITZY constantly empowers their fans to express themselves and live boldly with an authentic and unapologetic spirit.

ITZY is excited to take on their new role:

"It's an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We're so excited for this new relationship as we'll be able to show our unique chemistry and the many new sides of ITZY with the brand.”

As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to the CHARLES & KEITH family.

We have created an exclusive ITZY Instagram filter to celebrate this fabulous milestone — check it out here!

Krystal kicks off her ambassadorship by fronting the CHARLES & KEITH Spring Summer 2022 campaign, which features the refreshing and delightful Blooming Spring collection. Fresh floral motifs, delicate pastels and bright splashes of colours take centre stage in these visually rich images. This season’s key footwear and bags styles — including the Koa shoulder bag, the Mae printed platform mules, the Alex tie-around thong sandals and a top handle hobo bag in sunny yellow — are transported to a lush and resplendent floral wonderland, where they are showcased by an ethereal Krystal.

 - CHARLES & KEITH  - CHARLES & KEITH

The star element of this striking range of accessories a playful pixelated floral print, which is inspired by 8-bit digital video game graphics. A charming and light-hearted depiction of a garden in bloom, it is applied on a variety of standout designs, such as the Alex tie-around thong sandals, Morgan platform slide sandals and a clean-lined hobo bag — these eye-catching pieces will add a touch of whimsy to any look. In addition to the retro-chic Koa shoulder bag, the collection features another versatile bag style that offers excellent style mileage: the compact and handy Aspen ruched phone pouch.

 - CHARLES & KEITH  - CHARLES & KEITH

A charming and light-hearted depiction of a garden in bloom, it is applied on a variety of standout designs, such as the Alex tie-around thong sandals, Morgan platform slide sandals and a clean-lined hobo bag — these eye-catching pieces will add a touch of whimsy to any look. In addition to the retro-chic Koa shoulder bag, the collection features another versatile bag style that offers excellent style mileage: the compact and handy Aspen ruched phone pouch.

 - CHARLES & KEITH  - CHARLES & KEITH

A charming and light-hearted depiction of a garden in bloom, it is applied on a variety of standout designs, such as the Alex tie-around thong sandals, Morgan platform slide sandals and a clean-lined hobo bag — these eye-catching pieces will add a touch of whimsy to any look. In addition to the retro-chic Koa shoulder bag, the collection features another versatile bag style that offers excellent style mileage: the compact and handy Aspen ruched phone pouch.

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